Country music legend Reba McEntire hosted the Academy of Country Music Awards for the 15th time on Sunday night. Generally, these kinds of things are characterized by political dialogue and jokes targeted at President Donald Trump. However, Reba said she isn’t willing to slam the president, and hours later, she got some great news.
Reba McEntire was all class on Sunday night when she hosted the ACM Awards. She even made the audience rise up applauding when she put on her infamous red dress from 25-years-ago. According to Fox News, the host grabbed headlines in 1993 for the disclosing red dress she wore to the CMA Awards that year. While the red-hot number may not appear risque today in a world of leotards and foam fingers, Reba’s infamous dress caused quite a shock in the early ’90s.
But this was not even the most remarkable event of the night. When country music fans from across the nation tuned in to watch their favorite artists perform their latest hits, they noticed that politics wasn’t present at the evening. Viewers loved this, as displayed by the show’s extraordinary ratings:
It was no contest last night, with the “53rd annual “Academy of Country Music Awards,” hosted by Reba McEntire, holding a significant overnight advantage over competing “American Idol” on ABC. While the true test, of course, are the demographics, “The ACM Awards” at a 7.2 rating/12 share in the household overnights from 8-11 p.m. ET bested ABC’s “American Idol” (4.2/ 7 from 8-10 p.m. ET) by 71 percent. Compared to one year earlier (6.5/11 on 4/02/17), “The ACM Awards” increased by 11 percent. And that 6.5 rating in the household overnights last year translated into 10.85 million viewers and a 2.1 rating/7 share in adults 18-49, based on the Live+Same Day data. [Source: Programming Insider]
Reba had notified the public ahead of Sunday night’s award show that she is expected to leave politics out of it. Indeed, if there was anyone searching for agenda-driven programming, they weren’t going to find it in the ACM’s hosted by the legendary songstress.
“This year the idea is to have fun,” Reba said in an interview ahead of her hosting gig. “There’s a lot of political things you can address, stuff going on in the world. That’s not our theme; our theme is to have fun, not to be mean, not to be catty, just to have a great night of entertainment, great music, seeing everybody and introducing new music. It’s going to be a fun night … I want it to be positive and uplifting and so does everybody at the ACM. They first came to me and said, ‘Our theme this year is fun. Let’s go have fun.’ I said, ‘Absolutely, I’m for it.’”
This is particularly why people tune in to watch these things — they want someone to entertain them, not lecture them. Music fans are eager to see their favorite artists perform their favorite songs. It’s an escape, not an opportunity to push an agenda on a public already sick and tired of partisan talking points.
It doesn’t happen by coincidence that award shows like the ACMs are becoming popular, the Academy Awards and Golden Globes have experienced a steady drop in ratings in recent years. These shows are always overlooked by politically-charged rhetoric from some leftist “comedian” or Hillary-loving actor.
It would be good for Hollywood to take a lesson from Nashville on this subject. Reba’s policy of staying away from politics at the ACM’s was a resonant success, and it doesn’t come as a surprise that the public is growing extremely sick and tired of out-of-touch entertainers trying to indoctrinate them at every turn. Country music scored a big win on Sunday when Reba didn’t accept to make her hosting gig a Trump-trashing nightmare.