Hate doesn’t sell. That’s the lesson CNN is learning the hard way as the latest rating numbers tell an ugly story.
The audience is abandoning them in droves.
Courtesy of Breitbart:
Primetime Viewership Compared to Same Week Last Year
Fox News: -4 percent
MSNBC: -4 percent
CNNLOL: -33 percent
Total Day Viewership Compared to Same Week Last Year
Fox News: -7 percent
MSNBC: -5 percent
CNNLOL: -21 percent
And that is the good news for CNN chief Jeff Zucker’s Hate Network.
Brace yourselves because you are not going to believe this…
CNN lost — wait for it, wait for it — 55 percent (that is not a typo) of its viewers aged 25-54 during primetime last week.
The fake news outlet also lost 45 percent of its total day viewers aged 25-54.
The 25-54 age demo is hugely important because it sets advertising rates.
And advertising rates, of course, is what makes the news business actually go ’round.
Jeff Zucker, head cheese down at CNN, and his crew will most likely blame President Donald Trump and his relentless “fake news” campaign against them for the plunging numbers, but, really, We the People are not into hate as a news product.
In other words, CNN is a total outlier in this audience collapse. The erosion we are seeing in Fox and MSNBC’s total viewership is more like a fluctuation, hardly worth mentioning. CNN’s total viewership collapse, however, is jaw-dropping.
As far as demo viewers, it appears as though young people are overall tiring of cable news, and who can blame them? But CNN’s demo collapse is simply staggering….
This is no anomaly and has nothing to do with a slow news week.
After weeks and weeks and weeks of CNN’s ratings bottoming out, it is safe to say that the bottom is falling out of CNN overall. After six years of Jeff Zucker’s serial lies, bigotry, hate, booing rape victims, and encouraging violence, CNN has lost anything resembling respectability and a respectable audience.
CNN is no longer the most trusted name in news. It is on its deathbed, slain from self-imposed wounds that simply will not heal.