Hostile Legacy Media Not Putting A Dent In Trump’s Popularity

They are supposed to be the people who tell We the People what and how to think. MSNBC’a Mika of Morning Joe fame said so. They are supposed to influence public opinion with what they report and how they report it.

Well, Teflon Don, the President of the United States, is proving them, the legacy mainstream media, wrong.

Since January 20, 2017, the Media Research Center has analyzed every moment of coverage of President Trump on the ABC, CBS and NBC evening newscasts, seen by approximately 23 million people each night. Highlights:

■ As it was last year, the Trump presidency was the biggest story of 2018, accounting for almost 87 hours of coverage, or 28% of all evening news airtime. But that’s down from 99 hours of coverage in 2017, perhaps a sign the networks are wearying of treating every Trump tweet as deserving of crisis-level coverage.

■ The tone of coverage remains incessantly hostile: 90% negative, vs. just 10% positive (excluding neutral statements), matching the historically bad press we documented in 2017. Yet despite the media’s obvious disapproval, public opinion of the President actually improved slightly during 2018, from an average 40% approval on January 1 to 42.7% approval on December 31, according to RealClearPolitics.

All that negative coverage just didn’t seem to work to influence Trump supporters. (It wouldn’t be because Trump supporters aren’t watching the dinosaurs, would it?)


So, what is the secret to Trump’s success when previous presidents who received negative coverage saw their approval ratings tank? Trump, like President Ronald Reagan, has the ability to talk directly to the American people. Reagan did it with a well-honed skill of public and on camera speaking. Trump uses the power of the written word on an internet platform that does not dare censor him in any way shape or form.

Previous presidents considered themselves above such practices as connecting with the people in such a way.

That is what is effective and the mainstream media just does not want to understand the reality.


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